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文档内容摘要
doc 2019-2020年高中英语必修4Unit1Advertising(1) 学习目标 1. 词汇: advertise, share, persuasive,product, service, promote, place, intended, educate, welfare, plete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, social, mit, smart, satisfied, publisher, unique, senior, choice, remend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react, gather, approach 2. 词组、短语:be used to,be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., serve the public, be meant to do sth., lead(live) a …life, deal with,believe in sth., publics service projects, Project Hope, school every child, be smart about, be supposed to do sth., persuasive language, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect one’s life, get the message across, depend on, e up with, 3. 语法、结构:direct speech and reported speech 直接引语和间接引语 4. 技能指导 : 1) read expository writing 2) write an advertisement and develop an advertising campaign 合作探究 Wele to the unit I. Read the following and tell what they are for: 1. Home-care helper for disabled woman in her downtown home, provide personal care and recreation, 10 a.m. to 6 p.m., five days a week. 824-3174 between 4 and 7 p.m. 2. Large bedroom in shared house, close to downtown and University, off-street parking, on bus route, park with tennis courts across the street. 824-2723 or 823-0236. 3. 11 a.m. to 2 p.m. plete Pasta Dinners $28.5 Tel: 422307 4. Tent--£35 Nylon, blue and green; lm high, 120cm wide, 190cm deep (for two people) Portable CD player--E60 With radio, stereo headphones, case. No batteries. 16cm x 13cm x 6cm. Weighs 2kg 5. Save 25% All men's pyjamas II. We have two basic types of advertisements. One is A mercial advertisement (CAs商业广告), and the other is Public service advertisement (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs. 1) Make it possible with Canon.  佳能数码相机广告 2) The daily modern    日产(尼桑)汽车广告 3) Planned Parenthood Children by choice, Not by chance 4) There’s no better way to fly.  德国汉莎航空 5) The power of dreams   本田汽车广告 6) Make Poverty History 7) Like no other         索尼产品广告 8) Take TOSHIBA, take the world. 9) One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. 10) We can beat extreme poverty, starvation, AIDS. But we need your help 11) The choice of a new generation. 新一代的选择。——百事可乐 12) Ask for more 渴望无限——百事流行鞋 13) Impossible made possible 使不可能为可能——佳能打印机 14) We're not asking for your money; we're asking for your voice. CAs:______________ ________________ ________________ ______________ ________________ ________________ ______________ ________________ ________________ PSAs: ______________ ________________ ________________ ______________ ________________ ________________ ______________ ________________ ________________ Reading & discussion Read the passage of Reading and decide the main ideas for each paragraph after discussion. Para1  __________________________________________________________ Para2  __________________________________________________________ Para3  __________________________________________________________ Para4 __________________________________________________________ Activities and discussion I. Learn to design some questions,express your opinion and state the views. Q1: _________________________________________________________________ Q2: ________________________________________________________________ Q3: ________________________________________________________________ Q4: ________________________________________________________________ II. Try to join your main ideas together with some other sentences to form a summary of your Reading. ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ 答案 Unit 1 合作探究 II. CAs: 1, 2, 4, 5, 7, 8, 11, 12, 13 PSAs: 3, 6, 9, 10, 14 Reading: the main ideas P1. Advertisements are important and popular in our daily life. P2. We have two types of advertisements in all kinds of media. P3. We should not believe all the advertisements. P4. Public service advertisements always tell us the truth.